Making it Personal. Making it Relevant

These days getting noticed by your customers and prospects requires sophisticated personalization....creating 1:1 communications.

At FSA, we can bridge the gap between your database full of product/customer/transactional information and the latest digital technology that allows your communications to be targeted, relevant, timely and still affordable. If you don’t have all the intelligence you would like on your customers and prospects, FSA Datalytics Division can add demographic, psychographic, census data and more to each record so you will know how to appeal to their unique qualities.

We can help you speak to your customers about what they want, when they want, generating higher response rates and client retention. From acquisition to up-sell/cross-sell programs, from loyalty programs to “after sale” messaging that validates your customer’s decision to choose you - we can add intelligence to your message.

Print Services

At FSA we specialize in managing complex customization to ensure your printed message is one of a kind and high quality. Drawing upon our print, paper and data experts, sophisticated letter setup software and the latest HP Indigo and Xerox IGEN Digital Color Variable Print Technology all on site, we can help you speak to your customers - about what they want, when they want, generating higher response rates and client retention.

The HP Indigo print technology uses ink not toner and can generate the highest print quality on a variety of substrates – paper, card stock, magnets, Clingz, PVC and more. PMS colours are mixed to spec and allow you to easily adhere to all brand standards.

The Xerox IGEN print technology gives you the flexibility and efficiency of a larger sheet size allowing you to be more creative and drive down your variable print costs.

Digital Services

The FSA Group can create custom communications using a variety of customer touch points. Variable messages and offers can be dynamically created and deployed in emails, mobile coupons and e-flyers.

Card Services

We can create and customize high quality Loyalty, Gift and Reward Cards in a variety of substrates. We can encode a magnetic strip of customized information for personal use and tracking.