Loyalty and Rewards Fulfillment

Reward. Recognition. Relevance.

Rewarding your customers for brand loyalty is a proven marketing strategy for increasing customer retention and maximizing lifetime value. An improvement in customer retention of just 5% can increase profitability between 25% and 85%.

The principle of Customer Loyalty may seem obvious, however surprisingly few companies direct a significant portion of their marketing budget and efforts towards loyalty marketing. Why do so few companies actually practice it effectively, when it makes sound commercial sense and is a proven best practice? In a fast moving, higher-volume, competitive world, to practice loyalty marketing, you need meaningful customer insights in order to identify your best customers, and then you need to market to them in a relevant, motivating and personalized way.

FSA can help execute your loyalty marketing initiatives with a variety of services that will maintain and influence profitable customer behavior:

Targeted variable colour marketing pieces that are relevant to customer lifestyles and purchase behaviour
Welcome kits with highly personalized components that make your customers feel recognized and appreciated
Loyalty, reward and gift card production, high quality imaging and encoding
Modeling and analytics services that will segment and enhance your customer database
Multi channel customer communication – email, mobile marketing, traditional mail and call centre
Product warehousing and web fulfillment with highly competitive shipping rates
Social Media Monitoring gives you immediate insight into what people are saying about your brand on blogs, Facebook and other public forums. Real time information allows you to respond with relevant offers and intelligent analytics can help you decide how, when and where to concentrate your marketing dollars.

For most companies loyalty marketing initiatives are a strategic business goal, but finding a partner that can execute and deliver on all aspects of a complex program can be challenging. The FSA Group has the expertise and resources to help you make loyalty marketing a strategic mix in your marketing plans.