FSA’s Top Pick

Print on Demand

FSA Customer - Large Ontario manufacturer

The challenge was to provide a network of over 300 dealers with high quality, up to date collateral material, reduce waste, support more product launches and reduce their overall spend by 20%.

A web based solution was developed to allow for quick and easy ordering of collateral material. Art files are centrally warehoused in an FTP library which is managed by the client to allow for continuous updating. This artwork is shared with overseas branches to allow for local print and distribution models to reduce shipping costs.

When each order has been entered an automatic assessment is done to determine best practices – offset print for a future print run or print on demand for quick fulfillment.

Offset print runs managed the longer term needs at reduced costs while the Print on Demand solution was developed to print only what is current and only what is necessary at any given time for each dealer to meet an immediate need.

This solution was able to accommodate frequent changing product specs, new office openings, product launches, trade show collateral material support, etc.

US shipments are trucked to the US and then injected into the distribution stream in order to minimize distribution costs.