FSA’s Top Pick
Web To Print
FSA Customer - Large Mortgage Brokerage Firm
The challenge was to provide a network of over 200 brokers across Canada a portal that would support their individual marketing efforts by supplying them with branded and personalized collateral in a timely and cost effective manner.
| A web to print application was custom tailored to the clients needs including: |
| • | Over 300 pieces of customizable brochures and postcards that allows users to upload personal photos and insert personalized information such as address, phone, cell or company slogan |
| • | Ability to dynamically create custom content such as interest rates and terms or personalized messages |
| • | All proofing and editing is done on line to expedite the process |
| • | Shipping rates are quoted in real time and shipped to the brokers home/office address within 5 to 7 days of placing the order |
| • | Corporate marketing department retains brand control while brokers can access and personalize from a large literature library |
| • | Back end reporting allows marketing department to assess high demand collateral and eliminate or update slow movers |
The marketing portal being used by the brokers 24/7 is like having their own personal marketing department available on their desktop. The portal has been successful not only from a user standpoint, but now it is used as a tool by Corporate to entice brokers they are trying to recruit to the organization.
The company continues to add new materials to the site every month giving their brokers new and always up to date literature that brokers can use as touch points in marketing to their prospects.