The FSA Group receives HP Indigo Progressive Printing Award at Drupa.
Markham, Ontario, June 26th 2008 – The FSA Group today announced it is the recipient of an HP Indigo Progressive Printing Award, the only Canadian Company recognized in the international competition. The HP Indigo Progressive Printing Competition recognizes excellence and innovation in digital printing. The FSA Group received the prestigious award from HP during the recent Drupa Conference in Dusseldorf, Germany.
The competition which attracted 482 entries from 31 countries, was divided into five categories: photo-specialty; direct marketing and transpromotional printing; publications, including books, user manuals and magazines; marketing collateral, and an open, “other,” category for innovative, inspirational or creative submissions.
| The category winners are: |
| • | Direct marketing: The FSA Group, of Markham, Ontario, Canada |
| • | Photo-specialty: Guangdong Guangzhou Bixin, of Guangzhou, China
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| • | Publications: Cambrian Printers Ltd, of Aberwystwyth, Wales, UK
|
| • | Marketing collateral: Vovremja, Moscow, Russia
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| • | Other: Beijing QL-ART Printing Co. Ltd, Beijing, China
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Winning Entry »
"By maximizing digital versatility, our customers are creating tailored one to one communciations, printing rich and vibrant colours that are comparable to offset,” said Bar-Shany, general manager, Indigo Digital Press Division, Judging was by five experienced industry experts including, Andy Hatkoff, vice president, Advanced Color Technologies, Pantone, Inc.; Bill Garno, director Printing Applications Laboratory, Rochester Institute of Technology; Matt Kitcherside, general manager, Gyro London, UK; Carlos Silgado, editor-in-chief of Artes Gráficas Magazine; Chen Yan, vice president of China Academy of Printing Technology.
"The winners demonstrated an appreciation and knowledge of the capabilities of their HP Indigo presses and used the features successfully in reproducing their work which made them stand out from other submissions", said Andy Hatkoff, Vice President, Advanced Color Technologies, Pantone® Inc.
"The FSA Group was selected from a very distinguished field of international competitors", noted Debra Swift, HP.
"We are thrilled to receive this international recognition for our expertise and commitment to relevance marketing in a high quality colour format", says FSA Group President Rob van Velzen. "We share this award with BBDO Proximity. We were given a great opportunity to work with them on the Mitsubishi Welcome Package. Their creativity combined with our digital technical knowledge and equipment allowed us to create and produce a very innovative custom package for new car owners."
The FSA Group is a Direct Marketing and Fulfillment Services company with a diverse list of services including variable digital print (VDP), web to print, print on demand, web based custom online fulfillment tools along with many traditional lettershop services -fulfillment, call center and distribution services.
BBDO Canada manages the communication needs of some of Canada’s largest and best-known brands. BBDO Canada is a subsidiary of BBDO Worldwide, which is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Proximity Canada is a leading relationship, direct marketing and interactive services agency and is a wholly-owned division of BBDO Canada.
For 2008, Mitsubishi Motor Sales of Canada offers a full line of stylish, exciting, superbly engineered, individualistic sedans, SUV’s and sports cars that clearly reflect a car company on the move – and the needs and wants of knowledgeable and discriminating Canadian consumers.